For the 20th jubilee of the BRATMAXE brand, the sausage classic is given a whole new look.
Based on the growing number of vegetarians and flexitarians (“flexible” + “vegetarians”), Meica expands its product range to also include vegetarian sausages, vegetarian hot dogs in glass jars and in fresh packs as well as a vegetarian Curry King.
Hot, hot, hot! Our cult Curry King brand is now available extra spicy. With extra spicy curry powder and authentic little wooden fork. For all those who like it hot!
The popular Meica sausages are now also available for smaller households in a handy-sized jar containing three crunchy sausages.
Deutschländer Dicke is launched – the chunky sausage in best Meica quality and with the unique Deutschländer taste: crunchy, spicy and tender. The Curry King is expanded to also include a poultry variety.
The King of Currywurst is now also available in a 400 g pack - Curry King XXL, the number one for big appetites everywhere!
Meica celebrates its 100th jubilee. Since 1908 Meica has stood for the finest sausage quality, innovation, traditional craftsmanship and great-tasting crunchy sausages.
Sufficient volumes of meat good enough to comply with Germany’s strict organic “Bio-Siegel” certification are now available to meet the needs of our company. This paves the way for the launch of Meica’s organic Wiener and Bockwurst.
Meica elects the Kohlkönig! (Kale King). Kale, a popular north German delicacy, is now available for the very first time fresh out of the chilled foods cabinet. This is later joined by the Meica tradition of “Eintopf” products, featuring a range of hearty stew-based dishes also available from the chilled foods cabinet.
Long Live The King: CurryKing, the ready-to-eat curry sausage from the chilled foods cabinet, is launched, garnering itself a huge fan community within a very short space of time. It has since been joined by the CurryKing XXL and the CurryKing 100% poultry. Like the original, each comes complete with added curry powder and wooden fork.
Meica creates the BRATMAXE, a bratwurst the likes of which had never been seen before: crisp, succulent, and savoury. Today, the BRATMAXE is available in a selection of tasty versions, ensuring that Germany’s #1 for barbecue enjoyment is never short on variety.
Launch of the popular "Trueman's" hot dog brand by Meica. Trueman´s American-style hot dogs are particularly tender and a firm favourite at all parties!
What a success story! Combining the very best of Germany’s many different sausage varieties, the “Deutschländer” becomes Germany’s most popular sausage shortly after launch. Today, the product is also available as “Deutschländer Dicke”, a chunkier version of the original.
Children have a mind – and a taste! - all of their own. Catering precisely to this taste are the Mini Wini cocktail sausages launched in 1992. Extra tender and milder in terms of flavour, these mini sausage links are quite simply a whole lot of fun to eat! Today, the Mini Wini range also includes tender Singles and varieties made from 100% poultry meat.
Eating habits in Germany begin to change – and we adapt to reflect this trend. The year thus marks the appearance of Meica’s first beef sausages. With their fuller, spicier taste, they remain popular up to the present day.
Now to be found on shelves as the “Kleine Knackzarte,” this line made its debut in 1960 as the “Original Ammerländer.” One of the very first branded sausages, it soon becomes a longstanding favourite in the Meica assortment.
Edewecht’s master butcher and farmer Fritz Meinen sets up his own business. News of the exceptional quality of his wares soon gets around, securing him rapid market success - not least due to his decision to draw on the Ammerland region’s longstanding farming traditions and artisanal skills.